The founders of Absolute Belize are Rachael Wilson (Eteson) and Sophie Mills. Childhood friends hailing originally from the UK, they are seasoned world travellers who have an intuitive sense of what it takes to make your visit to Belize a memorable one, for all the right reasons. They discovered Belize on their travels back in 2005, Sophie built a house on the beach, and Rachael moved to Ambergris Caye to live full time in 2008, making it her home ever since.
They established Absolute Belize to bring together the best of what Belize has to offer, combining it with their local knowledge and contacts, and delivering it to you with a personal and professional touch. Guests are assured of the highest levels of care and attention throughout, with an emphasis on personal service, planning precision and creative solutions.
Our small but perfectly formed team now spans the globe, enabling us to reach out further afield to spread the word about this spectacular country.
Head of PR and Social Media –Zoe Lind vant Hof is an intrepid traveller, professional photographer and entrepreneur. Zoe brings her creativity, design eyes and press connections to the team to help us spread the world globally about AB and the treasures of Belize.
Head of Reservations – Patricia Rodriguez has been working in the tourism industry in Belize for the past ten years. Her background in Guest Services, Sales & Reservations at luxury resorts paired with her local knowledge of Belize makes for a top notch Belize vacation planner. She loves ensuring that visitors have the best experience possible and showcasing the gems of her special country.
Head of CRM, SEO and all things tech – Carl Noffki ensures that our client data is where it’s meant to be, our emails work, the website is pretty and also manages our client interface programs.
Head of New Business – Cliff Wilson (Rachael’s husband) has extensive experience in the service industry in Belize and is also the owner of Belize Luxury Sailing. Cliff brings his wealth of connections to AB and helps to forge new relationships and symbiotic opportunities between the services.