About us

Rachael Wilson (Eteson) discovered Belize when her childhood friend bought a house on the beach on the north shores of Ambergris Caye. They traveled together on holiday to piece the house together and, in doing so, realized an opportunity for establishing a boutique travel planning and concierge business. Saying adios to her 10-year career in luxury goods marketing in London, Rachael moved to Ambergris Caye to live full time in 2008 and hasn’t looked back!







Patricia Johnson, affectionately known by many of her peers as Pat, serves as one of the Directors at Absolute Belize. She is also a highly regarded and trusted travel expert with over fifteen years of experience in Belize’s hospitality industry.

Born and raised in the adventure hub of San Ignacio in Western Belize, Pat got her feet wet early in her career, having worked in various prominent hotels and resorts as Destination Weddings Coordinator, Guest Services, Reservations, and Sales. Her love for the country and passion to showcase its natural splendors and hidden gems in a manner that enriches her clients’ experiences fuels her unparalleled expertise.






Head of CRM, SEO, and all things tech – Carl Noffki ensures that our client data is where it’s meant to be, our emails work, the website is pretty, and also manages our client interface programs.









Head of New Business – Cliff Wilson (Rachael’s husband) has extensive experience in the service industry in Belize and is also the owner of Belize Sailing Vacations. Cliff brings his wealth of connections to AB and helps forge new relationships and symbiotic opportunities between the services.

Hit list

Whether you want an action packed agenda in the water and the jungle, or simply spend some quality time in a hammock, Belize has something for all tastes and tempos.

Map of Belize, showing our 4 main regions