About us

Rachael Wilson (Eteson) discovered Belize when her childhood friend bought a house on the beach on the north shores of Ambergris Caye. They travelled together on a holiday to piece the house together and in doing so, realised an opportunity for establishing a boutique travel planning and concierge business. Saying adios to her 10 year career in luxury goods marketing in London, Rachael moved to Ambergris Caye to live full time in 2008 and hasn’t looked back!

Absolute Belize was established to bring together the best of what Belize has to offer, combining it with expert local knowledge and contacts, and delivering it to you with a personal and professional touch. Guests are assured of the highest levels of care and attention throughout, with an emphasis on personal service, planning precision and creative solutions.

Our small but perfectly formed team enables us to reach out further afield to spread the word about this spectacular country.

Head of Trip Design & Guest Services – Patricia Johnson has been working in the tourism industry in Belize for over ten years. Her background in Guest Services, Sales & Reservations at luxury resorts paired with her local knowledge of Belize makes for a top notch Belize vacation planner. She loves ensuring that visitors have the best experience possible and showcasing the gems of her special country.

Head of PR and Social Media –Zoe Lind vant Hof is an intrepid traveller, professional photographer and entrepreneur. Zoe brings her creativity, design eyes and press connections to the team to help us spread the world globally about AB and the treasures of Belize.

Head of CRM, SEO and all things tech – Carl Noffki ensures that our client data is where it’s meant to be, our emails work, the website is pretty and also manages our client interface programs.

Head of New Business – Cliff Wilson (Rachael’s husband) has extensive experience in the service industry in Belize and is also the owner of Belize Luxury Sailing. Cliff brings his wealth of connections to AB and helps to forge new relationships and symbiotic opportunities between the services.

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Whether you want an action packed agenda in the water and the jungle, or simply spend some quality time in a hammock, Belize has something for all tastes and tempos.

Map of Belize, showing our 4 main regions